YouTube To Block Indie Content (Two Different Articles) (Long Read)

[BrokenDreams23]

Artists such as Adele and Radiohead are set to start disappearing from YouTube, following a refusal by independent record labels to agree terms with the site.

 

In advance of the launch of a new music streaming service YouTube has, it appears, negotiated license agreements with the three major labels – Sony, Warner and Universal. However, according to the Worldwide Independent Network (WIN), which represents indie labels, they haven’t been offered the same deal.

 

Instead, it says, independent labels have been approached with template contracts offering unfavorable – and non-negotiable – terms. These terms, they say, undercut existing rates from Spotify, Rdio and others.

 

“This is not a fair way to do business. WIN questions any actions by any organization that would seek to injure and punish innocent labels and musicians — and their innocent fans — in order to pursue its ambitions,” says Alison Wenham, CEO of WIN and chairman of the Association of Independent Music, UK (AIM).

 

“We believe, as such, that these actions are unnecessary and indefensible, not to mention commercially questionable and potentially damaging to YouTube itself, given the harm likely to result from this approach.”

 

Two weeks ago, the labels announced that they were asking the European Commission’s Directorate-General for Competition to take emergency action prohibiting YouTube from taking matters further until a full investigation could be carried out.

 

But it seems that YouTube isn’t put off. Speaking to the Financial Times, Robert Kyncl, the company’s head of content and business operations, says that videos from independent artists could be blocked “in a matter of days” if the labels continued to refuse to sign. Some content will still be available va channels such as Vevo, but exclusive content such as live performances will vanish.

 

“While we wish that we had 100 per cent success rate,” he says, “we understand that is not likely an achievable goal and therefore it is our responsibility to our users and the industry to launch the enhanced music experience.”

 

The new YouTube premium service will dispense with ads and allow subscribers to download full albums for offline listening. Rumored to be called YouTube Music Pass, it’s expected to launch later this summer. Pricing hasn’t been announced.

 

Moving into paid services was always going to be a bit of a hurdle for YouTube, which has up to now been almost synonymous with ‘free’. Losing artists of the caliber of the Arctic Monkeys really won’t help.

 

The site has also in the past made much of its support for independent artists, as Kristoffer Rom, co-chairman of Danish indepependent label association DUP points out.

 

“YouTube’s self-proclaimed role as a ‘a distribution platform for original content creators and advertisers large and small’ is little more than hollow branding of a company that in reality is losing touch with the very creators and audience that have bloated the size of the platform into the stratosphere over the years,” he says.

 

“For a global mastodon like YouTube to further undermine the value of music to a level well below existing streaming services can spread like a virus and destroy the independent recording industry, labels and artists alike.”

 

 

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YouTube Is About To Delete Independent Artists From Its Site

 

In only “a matter of days,” some of your favorite videos on YouTube could be gone, possibly for good.

 

YouTube is preparing to radically change the site, adding a subscription service that is intended to help them compete in the streaming music industry. The Google GOOGL +1.89%-owned video site has already signed new licensing deals with all of the major labels, but many independents are refusing to take part. Apparently, not only are smaller, indie labels not being offered the same deals as the majors, but the contracts that Google is putting in front of them are less than fair.

 

In order to show their muscle, Google has stated that any label—meaning smaller, independent ones—that does not sign a deal with them will not only be left off the new service, but will have their content taken down from the original, free YouTube. Vice President and Global Head of Business at YouTube Robert Kyncl recently claimed that they already had deals with 90% of the industry, and that they had no choice but to move forward.

 

“While we wish that we had 100% success rate, we understand that is not likely an achievable goal and therefore it is our responsibility to our users and the industry to launch the enhanced music experience,” he stated.

 

Rumored to be called YouTube Music Pass, the new service is intended to change the way people use YouTube and stream music, paying a premium to skip ads. In addition, people will be able to download music directly from Music Pass, not just listen. While the field is already crowded with popular programs like Spotify, Beats Music, iTunes Radio, Samsung’s Milk and recently-added Amazon Prime Music, YouTube is easily one of the most used platforms by people to consume music, and can expect initial adoption to be much higher than a new product from a firm just joining the game.

 

While initial reports state that the music from artists like Adele, Jack White, and Vampire Weekend would all vanish, that isn’t the whole story. Videos presented on the Vevo platform should remain playable, as the licensing agreements are separate. So, while the Grammy-winning “Rolling In The Deep” music video and its 500 million views should be safe, the ramifications of other clips getting shut down are important.

 

As noted in an article about the K-Pop artist Psy making money from YouTube ads earlier this week, if a song becomes popular enough, any clip that uses the original music and earns ad revenue is either taken down immediately or split with the track’s owner. Artists make money whenever a cover version, fan-style lyric video, or live version is uploaded on the site and accrue views. As noted in the case of Psy, all of those thousands of additional videos helped him earn over $2 million from ads alone. Soon, all of those would be taken down, and artist revenue could drop.

 

Perhaps more important is the fact that many up-and-coming artists may have a harder time sharing their music and videos. As sales decline, more and more people look to sites like Youtube, Soundcloud, Bandcamp to let people stream their music, with YouTube being far and away the most popular. Barring lesser-known names from the most popular streaming site in the world could seriously damage the growth of independent artists, and hurt the careers of future stars.

 

The Worldwide Independent Network (or WIN), an organization created to help push business, creative, and market access interests for the independent music community, is still working to get a fair deal for the indie labels of the world, which hopefully comes before tracks begin getting erased.

 

“We have tried and will continue to try to help YouTube understand just how important independent music is to any streaming service and why it should be valued accordingly.” said WIN’s chief executive Alison Wenham.

 

 

[source: Forbes]

 

 

[Sir Flash™]

This was gone come to light sooner or later. Screw YouTube man, I am also pro this new thing. I will take my content elsewhere with the bs they doing.

[Deleted Account]

Man, this is bad news for the independent music industry, and a couple of Major singers like Adele and Psy, no wonder why SoundCloud is rising to success, YouTube screwed people over once again.