Credit HotavioH for pointing me in the right direction
1) Create your new logo, it must be 256x128 and save it as a DDS DXT5.
2) Open MatchHD.pac in Xpacker9 and extract MCAS.pach
3) Open Pach MCAS and uncompress 1B59
4) Open Texture Archive 1B59.zlib.uncompressed
5) Inject your new logo in place of the old logo eg.WM28
6) Open MCAS.pach and inject 1B59.zlib.uncompressed
7) Open MatchHD using "Open pac containing directories"
8) Inject MCAS.pac
9) Update Arc Non Wrestler and browse