http://www.youtube.com/watch?v=uPk3o3LYrHsUFC President Dana White took to the stage at EA's Press Conference today at E3 to announce that the UFC videogame license has been transfered to EA Sports.
The license was held by THQ but was transfered to EA Sports after an agreement was reached with all three parties and an undisclosed cash payment was made to THQ.
EA Sports now has the right to publish videogames based on the Ultimate Fighting Championship® (UFC®) brand, effective today. THQ will continue to publish its existing console and mobile titles through March 31, 2013.
Dana White thanked THQ for the best-in-class UFC Undisputed series:
"Over the last three years, THQ has delivered best-in-class, all-encompassing experiences to MMA fans, sports enthusiasts and fighting gamers around the globe with its UFC Undisputed series. We want to thank them for their stewardship of our brand, We look forward to joining forces with EA to leverage their sports platform, and expand our brand in the video game space."
Brian Farrell, THQ's Chairman and CEO, commented:
"We have relished our relationship with UFC over the last several years and believe that the UFC gaming brand is in great shape. THQ's more focused strategy moving forward meant that transferring the license to EA made sense to all parties. We would like to thank UFC for their great support and partnership and wish EA all the best moving forward."